This piece of propaganda was create by Colgate, a global leader in oral care, to reduce water waste while brushing teeth. This commercial tries to show viewers just how much precious water they can save by turning off the faucet rather than letting the water run. Colgate's target audience for this commercial is pretty much anyone who brushes their teeth, even if they don't use Colgate products. The video activates a lot of strong emotions for viewers by the images that it shows. It makes people feel bad for the less fortunate that could desperately use the water we waste every day. It also simplifies the idea by making sure everyone is able to relate to it by including the daily task of brushing our teeth. This commercial shows how wasteful our culture is, and how we don't even realize how lucky we are to have access to so much clean water. It really puts things into perspective, and makes us think twice about how much water we use. This propaganda encourages us to, "Close the tap."
Link to video: https://www.youtube.com/watch?v=FVgcCWclhvI&t=59s
